Aladdin Incense
Branding • Packaging
The Project
Magic Carpet packaging for Aladdin's Jasmine scented incense. An original concept and masthead created to appear in Arabic but reads "incense" in English. The shape, texture and gold foil make for a stand out and unforgettable package on the shelves amongst its competition.
Challenge
Standing out on shelves in a crowded home fragrance market, where most incense packaging blends together and fails to communicate quality or tell a memorable story.
Approach
We created an original concept and masthead that appears in Arabic but reads "incense" in English, giving the package a distinctive identity. The shape, texture and gold foil were designed to make Magic Carpet unforgettable among its competition on the shelves.
Outcome
A stand-out, unforgettable package that combines cultural intrigue with premium craftsmanship — giving Aladdin's Jasmine scented incense a memorable presence that sets it apart on any shelf.
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