Art Institute

BrandingEnvironmentalDesign

Publication • Design • Video

The Project

FaceFame, the first publication for the hall of fame of AiCA-OC. College can be stressful, discouraging and nerve racking at times. Since 2015, this publication has inspired and driven students to follow their dreams by sharing alumni success stories of those who were once sitting in the exact same classroom as they are now. Each success story includes an augmented reality video and original music to accompany each video.

Challenge

Creating a publication that could break through the stress and discouragement students feel during college, while establishing a distinct identity for the hall of fame of AiCA-OC that resonates with students and honors alumni achievements.

Approach

We built FaceFame around the stories of alumni who once sat in the exact same classrooms as current students, making their success feel relatable and attainable. Each story was brought to life with an augmented reality video and original music, creating a multi-sensory experience that deepened the connection between past and present students.

Outcome

Since 2015, FaceFame has inspired and driven students to follow their dreams — a cohesive publication and experience that continues to engage the AiCA-OC community and celebrate the path from classroom to career.