Fender
Point of Purchase • Design
The Project
Fender P.O.P. is an enlarged guitar pick that acts as a pin point marker to easily find Fender guitar picks in any music store. This can be displayed with a base or it can be hung on a wall.
Challenge
Fender guitar picks are small and easily lost among competing products on music store shelves, making it hard for players to spot them quickly and for Fender to stand out at the point of purchase.
Approach
We designed an enlarged guitar pick that acts as a pin point marker — a bold, brand-relevant P.O.P. display that's impossible to miss. It works freestanding on a base or hung on a wall, giving retailers flexibility while keeping Fender picks front and center.
Outcome
A standout point-of-purchase display that makes finding Fender guitar picks effortless in any music store, reinforcing Fender's brand presence exactly where purchase decisions happen.
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