GEMCAP Ventures

BrandingStrategyFinance

Branding • Experience • Social • Collateral

The Project

We began working with GEMCAP after 15 years in business when they decided it was time to give their brand a fresh start and re-create it from the ground up. We started by creating a new brand strategy, go-to-market and social media strategies, as well as a new logo identity, stationery, website and email marketing based on the company goals and strategies. Today, GEMCAP has expanded their service delivery with many companies including Google, Nissan and Mayo Clinic while increasing their revenue 30% within three years and extending their reach globally.

Challenge

After 15 years in business, GEMCAP's brand had grown stale and no longer reflected their capabilities or ambitions. They needed to rebuild their identity from the ground up to stay competitive and support future growth.

Approach

We started with a new brand strategy, go-to-market and social media strategies, then carried that foundation through a new logo identity, stationery, website and email marketing — every touchpoint aligned to the company's goals and strategies.

Outcome

GEMCAP has expanded their service delivery with companies including Google, Nissan and Mayo Clinic, increased their revenue 30% within three years, and extended their reach globally — a brand rebuilt to match their ambition.