New Orleans Jazz Festival

BrandingAdvertisingEnvironmental

Branding • Video • Environmental

The Project

New Orleans Jazz Festival Rebrand. This rebrand began by getting down to the roots and core of New Orleans Jazz music and encapsulating it to connect with today's audience. We created a loose and organic paint style that represents the sound, groove and rough-around-the-edges feel of true New Orleans Jazz. Original illustrations and music accompany the banners and TV commercial sharing the story of how this music began and where it has evolved to today.

Challenge

Rebranding a beloved cultural institution required getting to the roots and core of New Orleans Jazz music and translating it in a way that connected with today's audience without losing its authentic spirit.

Approach

We created a loose and organic paint style that represents the sound, groove and rough-around-the-edges feel of true New Orleans Jazz. Original illustrations and music accompanied environmental banners and a TV commercial, sharing the story of how this music began and where it has evolved to today.

Outcome

A rebrand that bridges the rich heritage of New Orleans Jazz with a contemporary audience — carried through environmental banners, a TV commercial, original illustrations and music that tell the story of the music's past and present.