Rapid Healthcare

BrandingWebHealthcare

Branding • Experience • Exhibition • Collateral

The Project

This start up came to us about a year into their journey. By recreating just about everything from the ground up except for their logo, we began by repositioning the brand while developing a strong brand and marketing strategy. We re-branded their suite of mobile applications, re-designed a few of them and created a few of these products from scratch. A website, collateral, pitch decks and trade show booths were created shortly after to begin promoting their refined brand and suite of applications to potential customers and investors. As a result they have been able to secure start up and Series-A rounds of funding which enabled them to build deeper connections with current customers and to attract new potential customers across the globe.

Challenge

About a year into their journey, this healthcare startup had a logo but little else. They needed a complete brand rebuild and a strong go-to-market foundation to attract customers and investors in a competitive industry.

Approach

We recreated just about everything from the ground up except their logo — repositioning the brand, developing a strong brand and marketing strategy, re-branding their suite of mobile applications, and building a website, collateral, pitch decks and trade show booths to promote their refined brand and products.

Outcome

Rapid Healthcare secured start up and Series-A rounds of funding, built deeper connections with current customers, and attracted new potential customers across the globe — a brand rebuilt from the ground up to support growth.