Universal Flow Gathering

BrandingEventIdentity

Branding • Experience • Collateral

The Project

Brand identity and event design for a transformative music and wellness gathering. This festival was on their third year when they were ready to take their brand, marketing and festival experience up to the next level. Beginning by creating a new logo identity, concept and positioning for the brand. This was carried out to marketing materials, social media advertising, festival merchandise and a website where users can purchase tickets, sign up to be an instructor, volunteer and much more. Since, they are going on their sixth year and have exceeded their goals each year. Attracting festival goers from all over the US to New Zealand & Australia, Universal Flow Gathering is on its way to becoming a staple in the yoga and flow arts community.

Challenge

In its third year, the festival was ready to take its brand, marketing and festival experience to the next level, but lacked a cohesive identity and the tools to scale — from ticket sales to instructor and volunteer sign-ups.

Approach

We started with a new logo identity, concept and positioning, then carried it through marketing materials, social media advertising, festival merchandise and a website where users can purchase tickets, sign up to be an instructor, volunteer and more.

Outcome

Now in its sixth year, Universal Flow Gathering has exceeded its goals each year, attracting festival goers from all over the US to New Zealand & Australia, and is on its way to becoming a staple in the yoga and flow arts community.